Division of Nutrition, Physical Activity, and Obesity: Defining the Problem, Preventing Chronic Diseases, and Improving the Public’s Health. Free knowledge, concepts and ideas about marketing management and marketing strategy., All marketing strategy is built on STP : Segmentation, Targeting, and. Marketing: The advancement of a product, idea, or point of view through publicity and/or advertising. See also sales promotion. The Sales Plan Template consist of free and printable samples in PDF, Word, Excel format. Marketing Plan The information for this article was derived from many sources, including Michael Porter's book Competitive Advantage and the works of Philip Kotler. Marketing Plan Outline. I. Alternatives might include discontinuing a product, re- branding, positioning as a premium or value product, etc. VI. Product decisions should include: Brand name. Scope of product line. Price. Discuss pricing strategy, expected volume, and decisions for the following pricing variables: List price. Payment terms and financing options. Leasing options. Distribution (Place)Decision variables include: Distribution channels, such as direct, retail, distributors & intermediates. Motivating the channel - for example, distributor margins. Criteria for evaluating distributors. Locations. Logistics, including transportation, warehousing, and order fulfilment. Promotion. Advertising, including how much and which media. ![]() Public relations. Promotional programs. Budget; determine break- even point for any additional spending. Projected results of the promotional programs. VII. This section may include forecasts of revenues and expenses as well as the results of a break- even analysis. ![]() Fast Food FACTS 2013: Measuring Progress in Nutrition and Marketing to Children and Teens Authors: Jennifer L. Harris, PhD, MBA Marlene B. Schwartz, PhD. Learn the basic definitions of advertising, marketing, promotion, public relations, publicity and sales, in this topic from the Free Management Library.
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